Actress Radikaa Sarathkumar inaugurated the ‘The Vimonisha Mega Style Souk 2017’ curated by Monisha Gidwani (CEO, Vimonisha Exhibitions) on 20th December 2017 at Hyatt Regency, Chennai.
The Vimonisha Mega Style Souk 2017 showcased exclusive designs of over 60 fashion designers and jewellers from Mumbai, Delhi, Kolkata, Jaipur, Banaras, and Lucknow. Chennaiites shopped to their heart’s content from an array of collections for the winter weddings, upcoming New Year festivities, resort wear, sun downers, brunches, cocktail parties and more.
With an impressive line-up of more than 60 designers this season, the ladies had a lot to choose from. Celebrity Designer Lalchand Dhalamall Sons showcased his fascinating jewellery line for the first time in Chennai. With their vision firmly fixed on product excellence they brought contemporary and classic couture jewellery. a magnificent collection of future heirlooms, top quality diamonds, gemstones and diamonds set in 18k gold with classic styles that are sure to last the test of time.
Designer ensembles by Mumbai-based design house Preeti Jhawer, Restored Handloom Weaves by Sonchiraiya – Banaras artisans, Gorgeous Silhouttes by Gaurvi, Spunky fusions – a new age fashion brand by Naina Seth, Reina Design Studio, Chandigarh and many others also exhibited their fashion senses.
“When we introduced the concept of exhibitions in Chennai, it was only about introducing new talented designers to the city, now with so many shows having cropped up, we have differentiated our brand Vimonisha by picking the very best from across the country. We introduce diffusion wear to the city, new celebrity designers, Bollywood designers and talented fashion week designers. What sets us apart is the entire branding package that we offer our clients besides just a platform to showcase their label,” said Monisha Gidwani, Brand consultant and CEO of Vimonisha Exhibitions.